Buildable.AI is a leading digital marketing firm that specializes in using artificial intelligence to develop effective SEO, PPC, blogs, and other marketing strategies. Our mission is to help businesses of all sizes achieve their marketing goals by leveraging the power of AI. In this case study, we will examine how one medium-sized manufacturing business based in Ohio was able to increase their website traffic by 200% using Buildable.AI’s SEO, PPC, and blog templates.
Client Overview
Our client is a medium-sized manufacturing company that specializes in the production of industrial equipment. They have been in business for over 25 years and have a strong reputation for quality products and excellent customer service. While they had a well-established customer base, they were looking to expand their reach and attract new customers through digital marketing.
Challenges
The manufacturing industry is highly competitive, with many companies vying for market share. Our client faced several challenges when it came to digital marketing:
- Low Website Traffic – Despite having an established website, our client was not receiving enough traffic to generate leads or sales.
- Limited Online Presence – Our client had a limited online presence and was not ranking well on search engines.
- Low Conversion Rates – The few visitors that did come to their website were not converting into leads or sales.
Solution
We recommended a comprehensive digital marketing strategy that included SEO, PPC advertising, and blog content development. We used Buildable.AI’s templates to create customized campaigns tailored specifically to our client’s goals and target audience.
SEO Strategy
We began by conducting extensive keyword research to identify the most relevant search terms for our client’s industry. We then optimized their website content with these keywords while ensuring that it remained user-friendly and informative.
We also created high-quality backlinks from relevant websites in order to improve our client’s domain authority and increase their visibility on search engine results pages (SERPs).
PPC Advertising
We created targeted PPC campaigns that used relevant keywords and ad copy to attract potential customers to our client’s website. We also optimized the landing pages to ensure that visitors were more likely to convert into leads or sales.
Blog Content Development
We developed a content strategy that included regular blog posts on topics related to our client’s industry. These posts were optimized for SEO and shared on social media platforms to increase their reach.
Results
Our client experienced significant growth in website traffic, which led to an increase in leads and sales. Here are the results we achieved:
- Website Traffic Increased by 200% – Our comprehensive digital marketing strategy resulted in a 200% increase in website traffic for our client.
- Top Rankings on Google – Our SEO strategy resulted in top rankings on Google for several relevant keywords, which increased our client’s visibility and credibility.
- Increased Conversion Rates – The targeted PPC campaigns and optimized landing pages resulted in an increase in conversion rates, leading to more leads and sales for our client.
- Stronger Online Presence – The regular blog content development helped establish our client as a thought leader in their industry, leading to increased brand recognition and trust among potential customers.
Conclusion
By leveraging Buildable.AI’s templates and expertise, we were able to provide our manufacturing client with a comprehensive digital marketing strategy that addressed their challenges and achieved significant results. We were able to increase their website traffic by 200%, improve their online presence, and generate more leads and sales through targeted PPC advertising and high-quality blog content development. If your business is facing similar challenges or looking to achieve similar results, contact Buildable.AI today!